Behind the Scenes- the Build-up to the Launch of the Digital Scoop

As mentioned in my last post the MSc Digital Marketing students are working on launching a new landing page called the Digital Scoop. This will feature podcasts with interviews from industry experts in digital marketing. In addition to that blog posts will follow how the students created the campaign and show behind the scenes of their learning.

 

Recently, the promotion team had a meeting with Camilla, who writes for the RGU Student Blog. We discussed topics for blog posts, RGU channels of communication that we could promote The Digital Scoop on, and how best to communicate with potential students whether locally or globally.

Last week, we spoke to Gregor from the RGU Union, who gave us guidance on who to speak to about promoting on the TV screens around campus and he provided contacts for the RGU Bulletin and LinkedIn. The Union also said they would kindly help with social media engagement by retweeting and promoting The Digital Scot content.

Screen Shot 2018-04-11 at 18.25.51

The MSc Digital Marketing students were lucky enough to have guest lectures from two industry experts, who both happen to be RGU graduates. Julie Brander from Weber Shandwick spoke to the students about the importance of influencer marketing. She explained how she tackled various challenges in her job. Julie also spoke about the need for more understanding of how successful influencer marketing can be for a client.

Screen Shot 2018-03-14 at 12.51.56

Another guest lecture came from Jason Stewart from Aberdeen Airport. He discussed how he makes use of Customer Relationship Management to decipher what sort of email content the customers would receive, based on data they had collected. This means that customers only get emailed if they have a genuine interest in the brand and make use of the services available. He shared with the students about email tactics and how and when to best communicate with customers. This gave the students great insight into what industry experts experience when working in digital marketing.

Screen Shot 2018-03-14 at 12.51.37

Want to see the results of the project? If you are interested in the MSc Digital Marketing course or want to learn from industry experts, look out for the podcasts starting in April. Listen to them at The Digital Scoop.

Karen Morgan

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s