Three months into my industry placement, working as part of RGU’s marketing team, I wrote a blog on my initial thoughts and feelings around my placement. I am now coming to the end of my placement and this blog will discuss my experiences and what I have learned from a year in industry.
To think about what I have gained from this year, it is important for me to look at the new skills that I have been able to learn – and to start thinking about how I can apply them in the future. My job role was to provide visual content to assist the marketing team, which included photography, video production and animation. I started the placement with a rudimentary knowledge of photography and video based on personal interest, but quickly felt my abilities improving. Looking back on the work that I was producing at the start of the year compared to that of now, gives me confidence that my capabilities to produce a various types of digital content has improved greatly.
Perhaps one of the most beneficial parts of working as part of a marketing team has been to opportunity to learn from the people around me. The team has changed considerably throughout the year but that has allowed me the chance to meet and work with professionals from a number of different backgrounds. Everyone I have worked with while on placement I have found to be extremely supportive and friendly which has helped me to grow in confidence as the year has gone on.
Studying International business management has meant that my course is quite different to the actual tasks that I have had on placement, while the coursework modules have allowed me to relate my practice to theory. Overall I found my placement to be very enjoyable and I believe this was a direct reflection on my grades as I got A’s in both the placement itself and the Management in Practice coursework. As much as I have enjoyed my placement year and gained a lot of useful experience, I do not feel that it necessarily means digital marketing is a career path that I see for myself in the future. Despite this, doing placement will greatly help me in returning to 4th year as real-life experience of what makes up the different functions of business will help me to be continually thinking about my work in a practical context – but keeping an open mind.
I know that placements are drastically different between courses but I believe the chance to gain industry experience whilst still being a student is a great opportunity offered by the University, which already has good ties to industry. Speaking for myself, I would encourage anyone to seek out a placement as you really do learn a lot. You learn skills that can make you stand out in the future and attain insight that you would not necessarily get the chance to fully understand from attending lectures and classes.