LinkedIn strengthens and extends your existing network, and helps you discover inside connections to support your career path.
Start with creating an effective LinkedIn Profile
- When using LinkedIn for job searching, you must make sure that your profile is selling you positively. This is the online version of your CV, and as LinkedIn is not a static document, don’t forget to regularly update your duties within your existing role or any additional qualifications that you have gained. When writing your profile, you can use the information that you have used in your CV, but don’t forget that there isn’t a page limit on LinkedIn – so go into detail!
- Adding a photo on LinkedIn will increase the people who view your profile, this will lead to an 11 fold increase in the number of viewers you’ll receive. Don’t just pick any photo, make sure that you choose a head shot and dress professionally. Keep it simple, your photo should be of you and only you. Avoiding busy backgrounds will make it easier for people to see the you.
- Don’t underestimate the professional summary. It allows you to highlight your experience, skill set and communicate on the type of role that you are looking for – similar to the Career Objective in your CV.
- Ensure that your contact settings are up to date, and any LinkedIn messages don’t go into your spam email.
- If you are looking for opportunities, ensure that your profile is public so that people can find you. Did you know that you can personalise your public profile URL – allowing you to use it on your CV?
- When you have connected with current or previous employers or colleagues, ask for a recommendation. To a potential employer this is a reference in advance!
Prospective Employers use LinkedIn
Employers may use the LinkedIn search field to find candidates with the key skills they require for the role so it’s important your profile contains the key words they would be looking for.
Search LinkedIn for contacts and jobs!
Use the LinkedIn search function, and you will find contacts from current and previous employment. All these contacts have the potential to develop your career – whether it’s by introducing you to new people, or providing you with a recommendation (a LinkedIn reference) that will help enhance your profile. You can also use the search function to source jobs by keyword, company name, job title or location. If you are more specific in your criteria, use the advanced search option.
Use the alumni tool
You may have an idea of what you want to do, so why not use the alumni tool to allow you to find out where graduates of your course are working. It will allow you to not only find out what jobs they got after graduation, but also how their career developed – possibly in an area you are interested in!
For more information go to LinkedIn
Lorraine Amies, Careers Consultant 🙂